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Award-winning Tampa Bay Optometric Practice Rebrands as True Eye Experts

Written by True Eye Experts


Tampa, Fla. (May 7, 2020) – True Eye Experts, formerly The Eye Doctors, proudly announced its new name and rebrand today. The strategic move comes as the award-winning Tampa optometric clinic opens its third location in Lutz, Florida. With the rebrand, the company also unveiled newly available licensing opportunities that enable talented optometrists the opportunity to grow their practice while building upon strong brand development and optimized business systems. 

True Eye Experts’ refreshed brand has been years in the making. Co-founder, Dr. Samuel Teske, explains that the new brand reflects this vision:  “When we opened our first location more than ten years ago, our goal was to gather a group of premium eye doctors providing exemplary care. With True Eye Experts, our patients are not only getting an impressive team of experienced optometrists but also a team of specialists who are laser-focused on providing individualized care, clear communication, quality, and selfless service.”

The new location at 23388 FL-54 in Lutz not only expands True Eye Experts’ North Tampa footprint but also offers a more convenient location for many patients. The company employs 48 optometrists and staff members between the three sites.

True Eye Experts combines the latest in diagnostic technology with compassionate care. The clinic offers patients their signature V-Eye-P Exam featuring a combination of corneal topography, OCT scans, optomap retinal imaging, and visual field testing to diagnose and manage both eye diseases and overall eye health. In addition, the optometrists at True Eye Experts provide treatment for dry eye, glaucoma, cataracts, and other eye conditions.

Long recognized for a commitment to patients and their local community, True Eye Experts was named the Greater Tampa Bay Small Business of the Year in 2013. They were a U.S. Chamber of Commerce Small Business of the Year Blue Ribbon recipient in 2014 and were named a Cooper Vision Best Practice in 2015.

In addition to its new name, True Eye Experts unveiled a new corporate brand identity, logo, website, and domain name: The logo, with its geographic pin, is reflective of True Eye Experts’ renowned expertise and local neighborhood convenience. Two existing practices, still operating under The Eye Doctors moniker, will complete the brand transformation by the end of the year. The brand’s franchise management will remain headquartered in Tampa.

True Eye Experts is now accepting new patients. In light of challenges presented by the coronavirus, the clinic is employing safety precautions including reduced patient volume, expanded cleaning protocols, and longer exam times to allow for more thorough and safe care. To schedule, visit

About the Author

True Eye Experts

Our mission at True Eye Experts is simple — provide the best possible care to our patients. We make sure we’re doing this a few different ways. Our V-Eye-P Exam is one of the most comprehensive eye exams in the industry. We use state-of-the-art medical technology to screen, diagnose, and treat more conditions than most other providers in the area. We have an extensive collection of designer eyewear that can complement any patient’s face, style, and budget, and our advanced contact lens fitting process can help even “hard-to-fit” patients wear contacts comfortably. Book an appointment online at one of our True Eye Experts locations, conveniently located throughout Central Florida. Have questions or prefer to book over the phone? Give us a call today.


What Our Patients Say

"I have been getting my eyes checked by Dr. Samuel Teske for years. He is very thorough and thoughtful. The staff is also very professional and attentive. Highly recommend True Eye Experts!"
Everyone at this office is very friendly, helpful, and professional, whether it's helping you buy new frames, being fitted for glasses, or just interacting at the front desk. If something is wrong with my glasses, they are quick to remedy the situation. I would highly recommend this office for all your eye care needs!"
"Dr. Randich is personable and thorough. She spends time educating her patients with warmth and genuine concern. Staff is always friendly, helpful, and quick!"
"Staff was very professional, and the eye exam used the latest technologies. Very impressed with all that was done to check my eyes. Great experience!"
I had an emergency and needed to be seen as soon as possible. They fit me in right away and got my injury addressed and on the road to recovery! The staff is so professional and caring! Everyone had a smile on their faces & was welcoming. Thank you so very much for everything! – Kristen L.

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