Award-winning Tampa Bay Optometric Practice Rebrands as True Eye Experts


Tampa, Fla. (May 7, 2020) – True Eye Experts, formerly The Eye Doctors, proudly announced its new name and rebranded today. The strategic move comes as the award-winning Tampa optometric clinic opens its third location in Lutz, Florida. With the rebrand, the company also unveiled newly available licensing opportunities that enable talented optometrists the opportunity to grow their practice while building upon strong brand development and optimized business systems. 

True Eye Experts’ refreshed brand has been years in the making. Co-founder, Dr. Samuel Teske, explains that the new brand reflects this vision:  “When we opened our first location more than ten years ago, our goal was to gather a group of premium eye doctors providing exemplary care. With True Eye Experts, our patients are not only getting an impressive team of experienced optometrists but also a team of specialists who are laser-focused on providing individualized care, clear communication, quality, and selfless service.”

The new location at 23388 FL-54 in Lutz not only expands True Eye Experts’ North Tampa footprint but also offers a more convenient location for many patients. The company employs 48 optometrists and staff members between the three sites.

True Eye Experts combines the latest in diagnostic technology with compassionate care. The clinic offers patients their signature V-Eye-P Exam featuring a combination of corneal topography, OCT scans, optomap retinal imaging, and visual field testing to diagnose and manage both eye diseases and overall eye health. In addition, the optometrists at True Eye Experts provide treatment for dry eye, glaucoma, cataracts, and other eye conditions.

Long recognized for a commitment to patients and their local community, True Eye Experts was named the Greater Tampa Bay Small Business of the Year in 2013. They were a U.S. Chamber of Commerce Small Business of the Year Blue Ribbon recipient in 2014 and were named a Cooper Vision Best Practice in 2015.

In addition to its new name, True Eye Experts unveiled a new corporate brand identity, logo, website, and domain name: The logo, with its geographic pin, is reflective of True Eye Experts’ renowned expertise and local neighborhood convenience. Two existing practices, still operating under The Eye Doctors moniker, will complete the brand transformation by the end of the year. The brand’s franchise management will remain headquartered in Tampa.

True Eye Experts is now accepting new patients. In light of challenges presented by the coronavirus, the clinic is employing safety precautions including reduced patient volume, expanded cleaning protocols, and longer exam times to allow for more thorough and safe care. To schedule, visit


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